Sunday, 17 March 2013
A Networkers Greatest Asset
O.K. No cheating :-)
If its any consolation I got it wrong myself ... I was VERY surprised at Tom's results ...
First, by a mile
* Who gave the presentation
The person they were invited to join. What is that persons reputation ? Years ago it spread by "word of mouth" - it still does but with the Internet, it travels at the speed of light ....
Second
* Up line support
Yep, sorry YOU again. Will you be able to help them ? Do you have a reputation for being prepared to help people.
Golden rule of networking
People buy people first - People join people - not a company ...
Third
* Training provided
Not everyone is confident they can succeed. So if they need to know that there is full training provided. So, it comes back to you again, do have a reputation for providing good training and support for your people - preferably without emptying their bank accounts ....
Reputation, Reputation, Reputation
You don't just want people buying your company's products, you want them to buy from you !!
You don't just want them to join your opportunity, you want them to join with you !!
For the record the rest - in order ..
* Marketing plan and potential earnings
* Product line
* Being first in your area
* Company literature shown
* Company image
* Company management experience
* Sales kit provided
Remember forget the facts, forget how you see yourself it is how others see you.
Now, I assume that you would like your frontline leaders to work together ?
When I was a kid and argued with my parents they would tell me "Don't do as I do, do as I say" - didn't work then, and it doesn't work in Network Marketing. Your team will copy what you do, not what you say.
Your team will observe your relationship with the other "crossline" leaders, and follow your lead. So, again your reputation comes into play - are you someone who has a reputation for honesty and integrity, someone those "crossline leaders" can trust ? - or are you someone who has a reputation for using the opportunity to gather contacts, move on, and pitch them with your latest opportunity ? Again, remember, facts don't count, what you think doesn't count, it's what those "crosslines" believe that will influence their decision.
Reputation is vital. Image is important. Branding is important. Online and Offline.
So important that it is worth a whole article on creating and protecting your brand. Your reputation.
Celebrities are paid a fortune for endorsing products , and that income depends on their maintaining their image their brand. Look how quickly, like for example Tiger Woods, they lose their lucrative contracts when their image and reputation are tarnished.
One last thing.
Stephen Covey observed the shift over the past 60 years from working on developing inner character, to creating an outer personality , an image. We have our "core identity", who we really are, and create a number of "shell personalities" which we show to the world , depending on circumstances.
Covey wrote ..
"If I try to use human influence strategies and tactics of how to get other people to do what I want, to work better, to be more motivated, to like me and each other - while my character is fundamentally flawed, marked by duplicity and insincerity - then in the long run I cannot be successful. My duplicity will breed distrust, and everything I do - even so-called good human relations techniques - will be perceived as manipulative. It simply makes no difference how good the rhetoric is or even how good the intentions are; if there is little or no trust, there is no foundation for permanent success"
So, it seems to me, the choice rests with each one of us ...
Short term gain , at the cost of our reputation, or permanent success with a great reputation??
If its any consolation I got it wrong myself ... I was VERY surprised at Tom's results ...
First, by a mile
* Who gave the presentation
The person they were invited to join. What is that persons reputation ? Years ago it spread by "word of mouth" - it still does but with the Internet, it travels at the speed of light ....
Second
* Up line support
Yep, sorry YOU again. Will you be able to help them ? Do you have a reputation for being prepared to help people.
Golden rule of networking
People buy people first - People join people - not a company ...
Third
* Training provided
Not everyone is confident they can succeed. So if they need to know that there is full training provided. So, it comes back to you again, do have a reputation for providing good training and support for your people - preferably without emptying their bank accounts ....
Reputation, Reputation, Reputation
You don't just want people buying your company's products, you want them to buy from you !!
You don't just want them to join your opportunity, you want them to join with you !!
For the record the rest - in order ..
* Marketing plan and potential earnings
* Product line
* Being first in your area
* Company literature shown
* Company image
* Company management experience
* Sales kit provided
Remember forget the facts, forget how you see yourself it is how others see you.
Now, I assume that you would like your frontline leaders to work together ?
When I was a kid and argued with my parents they would tell me "Don't do as I do, do as I say" - didn't work then, and it doesn't work in Network Marketing. Your team will copy what you do, not what you say.
Your team will observe your relationship with the other "crossline" leaders, and follow your lead. So, again your reputation comes into play - are you someone who has a reputation for honesty and integrity, someone those "crossline leaders" can trust ? - or are you someone who has a reputation for using the opportunity to gather contacts, move on, and pitch them with your latest opportunity ? Again, remember, facts don't count, what you think doesn't count, it's what those "crosslines" believe that will influence their decision.
Reputation is vital. Image is important. Branding is important. Online and Offline.
So important that it is worth a whole article on creating and protecting your brand. Your reputation.
Celebrities are paid a fortune for endorsing products , and that income depends on their maintaining their image their brand. Look how quickly, like for example Tiger Woods, they lose their lucrative contracts when their image and reputation are tarnished.
One last thing.
Stephen Covey observed the shift over the past 60 years from working on developing inner character, to creating an outer personality , an image. We have our "core identity", who we really are, and create a number of "shell personalities" which we show to the world , depending on circumstances.
Covey wrote ..
"If I try to use human influence strategies and tactics of how to get other people to do what I want, to work better, to be more motivated, to like me and each other - while my character is fundamentally flawed, marked by duplicity and insincerity - then in the long run I cannot be successful. My duplicity will breed distrust, and everything I do - even so-called good human relations techniques - will be perceived as manipulative. It simply makes no difference how good the rhetoric is or even how good the intentions are; if there is little or no trust, there is no foundation for permanent success"
So, it seems to me, the choice rests with each one of us ...
Short term gain , at the cost of our reputation, or permanent success with a great reputation??