O.K. No cheating :-)
If its any consolation I got it wrong myself ... I was VERY surprised at Tom's results ...
First, by a mile
* Who gave the presentation
The person they were invited to join. What is that persons reputation ? Years ago it spread by "word of mouth" - it still does but with the Internet, it travels at the speed of light ....
Second
* Up line support
Yep, sorry YOU again. Will you be able to help them ? Do you have a reputation for being prepared to help people.
Golden rule of networking
People buy people first - People join people - not a company ...
Third
* Training provided
Not everyone is confident they can succeed. So if they need to know that there is full training provided. So, it comes back to you again, do have a reputation for providing good training and support for your people - preferably without emptying their bank accounts ....
Reputation, Reputation, Reputation
You don't just want people buying your company's products, you want them to buy from you !!
You don't just want them to join your opportunity, you want them to join with you !!
For the record the rest - in order ..
* Marketing plan and potential earnings
* Product line
* Being first in your area
* Company literature shown
* Company image
* Company management experience
* Sales kit provided
Remember forget the facts, forget how you see yourself it is how others see you.
Now, I assume that you would like your frontline leaders to work together ?
When I was a kid and argued with my parents they would tell me "Don't do as I do, do as I say" - didn't work then, and it doesn't work in Network Marketing. Your team will copy what you do, not what you say.
Your team will observe your relationship with the other "crossline" leaders, and follow your lead. So, again your reputation comes into play - are you someone who has a reputation for honesty and integrity, someone those "crossline leaders" can trust ? - or are you someone who has a reputation for using the opportunity to gather contacts, move on, and pitch them with your latest opportunity ? Again, remember, facts don't count, what you think doesn't count, it's what those "crosslines" believe that will influence their decision.
Reputation is vital. Image is important. Branding is important. Online and Offline.
So important that it is worth a whole article on creating and protecting your brand. Your reputation.
Celebrities are paid a fortune for endorsing products , and that income depends on their maintaining their image their brand. Look how quickly, like for example Tiger Woods, they lose their lucrative contracts when their image and reputation are tarnished.
One last thing.
Stephen Covey observed the shift over the past 60 years from working on developing inner character, to creating an outer personality , an image. We have our "core identity", who we really are, and create a number of "shell personalities" which we show to the world , depending on circumstances.
Covey wrote ..
"If I try to use human influence strategies and tactics of how to get other people to do what I want, to work better, to be more motivated, to like me and each other - while my character is fundamentally flawed, marked by duplicity and insincerity - then in the long run I cannot be successful. My duplicity will breed distrust, and everything I do - even so-called good human relations techniques - will be perceived as manipulative. It simply makes no difference how good the rhetoric is or even how good the intentions are; if there is little or no trust, there is no foundation for permanent success"
So, it seems to me, the choice rests with each one of us ...
Short term gain , at the cost of our reputation, or permanent success with a great reputation??
Sunday, 17 March 2013
Saturday, 16 March 2013
What is a Network Marketer's greatest asset ?
Confidence, honesty, patience, integrity are great qualities for a Network Marketer. Time-management and Leadership are great skills to have. And it's essential to have the trust and respect, not just of your team, but of others in your company, and the industry - and, of course, your prospects.
All these add up to one thing ... your REPUTATION - which I firmly believe is a Network Marketer's greatest asset.
The Druids shared all their wisdoms as triads - three line sayings -
This is a man...
What he is ..
How he sees himself
How others see him ..
Your reputation is how others see you. It doesn't matter who you really are, or how you see yourself. The same is true for an individual or an organization. Which is why, especially in these days of mass communication, so much emphasis is placed on creating a good image, on brand awareness, on reputation, on having a good name. A great example is the recent "horsemeat" scandal, watching how the Marketing and PR departments of the big supermarkets swung into action to protect their brand.
They know that it can take months, sometimes even years to build a reputation, but that it can be destroyed in seconds. And the irony is that once destroyed, it may never be possible to rebuild. And they also know that their reputation does not depend on facts, but on the perception of their shareholders, customers and staff. In other words, it's all in the mind :-)
So, how does this apply to Network Marketing. Part of our role is to build and protect the image, the brand, the reputation of the company we are partnered with, and it's products. But it's also vital that we build and protect our own reputation. We are each building our own business. But we depend on the trust and respect , not just of our own team, not just of the other leaders in our company, but of other leaders in the industry.
Nine years ago I read a book by a guy called Michael Dlouhy called "Success In Ten Steps". One of a number of books that changed my perspective on Network Marketing.
Michael quoted an exercise used by Tom "Big Al" Schreiter, which I'll share here ....
Rate these items yourself, from 1 - 10 , 1 being most important, 10 being least important. Take a few minutes to think about them, and most importantly think like a PROSPECT.
What would a prospect consider most important in deciding on which opportunity to join. ?
* Company literature shown
* Marketing plan and potential earnings
* Training provided
* Who gave the presentation
* Product line
* Company management experience
* Up line support
* Company image
* Sales kit provided
* Being first in your area
Take a few minutes to think about them, and most importantly think like a PROSPECT.
If you've already read the book, and done the exercise, you're already ahead of the game.
If you haven't I believe you may be surprised by the results of the survey, and understand my answer to the question "As a Network Marketer what would you say is your greatest personal asset ... "
You can read the answers to the survey in the next article "A Networker's Greatest Asset"
All these add up to one thing ... your REPUTATION - which I firmly believe is a Network Marketer's greatest asset.
The Druids shared all their wisdoms as triads - three line sayings -
This is a man...
What he is ..
How he sees himself
How others see him ..
Your reputation is how others see you. It doesn't matter who you really are, or how you see yourself. The same is true for an individual or an organization. Which is why, especially in these days of mass communication, so much emphasis is placed on creating a good image, on brand awareness, on reputation, on having a good name. A great example is the recent "horsemeat" scandal, watching how the Marketing and PR departments of the big supermarkets swung into action to protect their brand.
They know that it can take months, sometimes even years to build a reputation, but that it can be destroyed in seconds. And the irony is that once destroyed, it may never be possible to rebuild. And they also know that their reputation does not depend on facts, but on the perception of their shareholders, customers and staff. In other words, it's all in the mind :-)
So, how does this apply to Network Marketing. Part of our role is to build and protect the image, the brand, the reputation of the company we are partnered with, and it's products. But it's also vital that we build and protect our own reputation. We are each building our own business. But we depend on the trust and respect , not just of our own team, not just of the other leaders in our company, but of other leaders in the industry.
Nine years ago I read a book by a guy called Michael Dlouhy called "Success In Ten Steps". One of a number of books that changed my perspective on Network Marketing.
Michael quoted an exercise used by Tom "Big Al" Schreiter, which I'll share here ....
Rate these items yourself, from 1 - 10 , 1 being most important, 10 being least important. Take a few minutes to think about them, and most importantly think like a PROSPECT.
What would a prospect consider most important in deciding on which opportunity to join. ?
* Company literature shown
* Marketing plan and potential earnings
* Training provided
* Who gave the presentation
* Product line
* Company management experience
* Up line support
* Company image
* Sales kit provided
* Being first in your area
Take a few minutes to think about them, and most importantly think like a PROSPECT.
If you've already read the book, and done the exercise, you're already ahead of the game.
If you haven't I believe you may be surprised by the results of the survey, and understand my answer to the question "As a Network Marketer what would you say is your greatest personal asset ... "
You can read the answers to the survey in the next article "A Networker's Greatest Asset"
Monday, 4 March 2013
The Curse Of The Attrition Marketing Vampire
Reviewing many network marketing opportunities over the past twenty years, has led me to a startling conclusion. Many of today’s apparently successful Network Marketing businesses are not built on success they are built on controlled failure. They not only accept failure as a possibility – failure is actually built into their plans. They call it playing the NUMBERS GAME.
When I think of the numbers game approach, I can’t help thinking about the trench warfare in the First World War. The Generals sitting in their tents, sipping port, and discussing clever strategies, whilst the enlisted men went “over the top”, hurling themselves at the enemy guns to gain a few hundred yards of ground. Their cunning plan ? Throw enough troops at the enemy trenches, and eventually some will get through.
Just like trench warfare, the numbers game has one major drawback – the casualties.
One key difference between trench warfare and the numbers game, is that whilst in trench warfare the casualties – for obvious reasons – remained largely silent, in the numbers game the casualties become increasing vocal.
They don’t blame themselves, they blame the product.
They don’t blame themselves, they blame the plan
They don’t blame themselves they blame the company.
They blame their upline. They blame their downline.
And most of all, they don’t blame themselves, they blame you !
Network Marketing is a people business, and to build a solid business you need to build genuine, solid personal relationships. Playing the numbers game with families, friends, work colleagues, in fact everyone on your “everyone I know” list, won’t help you build more personal relationships, but it could certainly help destroy quite a few.
And why make it difficult for ourselves ?
This business relies on the recommendations of satisfied loyal customers to endorse and buy its products, and just as an unhappy, dissatisfied customer is a bad advertisement for our product, so an unhappy, disgruntled ex-distributor is a bad advertisement for our opportunity.
Perhaps we might consider another way ?
I’m not saying that mine is the right way. I’m not saying mine is the only way. I’m not saying mine is a better way. I’m just saying mine is a different way.
It is a way that will not only allow me to achieve my goals, but will enable me to sleep soundly in my bed, and when I look in the mirror, not hate the person looking back.
It is a way developed over the past twenty years building, training and managing effective project teams for large and small businesses in many industries. It is a way developed out of necessity as the demands of our investors changed.
For years the Sales department was king, the investors were only interested in the sales figures, and so they played the numbers game.
RECRUIT - RECRUIT – RECRUIT
SELL – SELL - SELL
Attrition Marketers are easy to recognise because just like vampires their mantra is
FRESH BLOOD IS LIFE BLOOD
But in recent years the investors have become more cost conscious. Now they are more interested in the real cost of obtaining a customer, and the cost of recruiting and training staff.
Now we have a new mantra :-RETAIN – RETAIN - RETAIN
The numbers game is a well trodden path. In the words of Ralph Waldo Emerson :-
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Most people join a business like ours because they want to change their lives, but are they clear as to what that means ? Winston Churchill once wrote :-
“You make a living from what you get, but you make a life by what you give”
Building your FM business will take some EFFORT, but it needn’t be a struggle – not if you have a brilliant team out there to help you.
So how do you build a brilliant team ? How can you give your team the “E” Factor ?
Look out for my next post ......
"Forget the X Factor, give your team the "E" Factor ...
When I think of the numbers game approach, I can’t help thinking about the trench warfare in the First World War. The Generals sitting in their tents, sipping port, and discussing clever strategies, whilst the enlisted men went “over the top”, hurling themselves at the enemy guns to gain a few hundred yards of ground. Their cunning plan ? Throw enough troops at the enemy trenches, and eventually some will get through.
One key difference between trench warfare and the numbers game, is that whilst in trench warfare the casualties – for obvious reasons – remained largely silent, in the numbers game the casualties become increasing vocal.
They don’t blame themselves, they blame the product.
They don’t blame themselves, they blame the plan
They don’t blame themselves they blame the company.
They blame their upline. They blame their downline.
And most of all, they don’t blame themselves, they blame you !
Network Marketing is a people business, and to build a solid business you need to build genuine, solid personal relationships. Playing the numbers game with families, friends, work colleagues, in fact everyone on your “everyone I know” list, won’t help you build more personal relationships, but it could certainly help destroy quite a few.
And why make it difficult for ourselves ?
This business relies on the recommendations of satisfied loyal customers to endorse and buy its products, and just as an unhappy, dissatisfied customer is a bad advertisement for our product, so an unhappy, disgruntled ex-distributor is a bad advertisement for our opportunity.
Perhaps we might consider another way ?
I’m not saying that mine is the right way. I’m not saying mine is the only way. I’m not saying mine is a better way. I’m just saying mine is a different way.
It is a way that will not only allow me to achieve my goals, but will enable me to sleep soundly in my bed, and when I look in the mirror, not hate the person looking back.
It is a way developed over the past twenty years building, training and managing effective project teams for large and small businesses in many industries. It is a way developed out of necessity as the demands of our investors changed.
For years the Sales department was king, the investors were only interested in the sales figures, and so they played the numbers game.
RECRUIT - RECRUIT – RECRUIT
SELL – SELL - SELL
Attrition Marketers are easy to recognise because just like vampires their mantra is
FRESH BLOOD IS LIFE BLOOD
But in recent years the investors have become more cost conscious. Now they are more interested in the real cost of obtaining a customer, and the cost of recruiting and training staff.
Now we have a new mantra :-RETAIN – RETAIN - RETAIN
The numbers game is a well trodden path. In the words of Ralph Waldo Emerson :-
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Most people join a business like ours because they want to change their lives, but are they clear as to what that means ? Winston Churchill once wrote :-
“You make a living from what you get, but you make a life by what you give”
Building your FM business will take some EFFORT, but it needn’t be a struggle – not if you have a brilliant team out there to help you.
So how do you build a brilliant team ? How can you give your team the “E” Factor ?
Look out for my next post ......
"Forget the X Factor, give your team the "E" Factor ...
Thursday, 14 February 2013
True Reasons
I've had many "lightbulb moments", not the least of which came from a contribution by someone on one of the training calls I hosted for the Network Marketing company which I was involved with from 2008 – 2012. This post is adapted from one I made to that company's forum back in 2011.
I've often heard it said that we need to have a need or a desire, a powerful reason to keep us going when the going gets tough.
But he used a different expression - he called it a TRUE REASON.
Now that set me thinking because I've always had difficulty defining my "Why" - sure I could come up with vague ideas like "I want to make a difference, or I'd like to help people start their own business, but try as I might I simply couldn't hit the nail on the head. I could say I wanted a new car, or a home nearer the sea [our favourite beach is just 2 miles away ], my own transport museum , a huge model railway, but these were all "nice to haves", they weren't burning desires. I couldn't come up with a real personal desire, the thing that keeps you focused no matter what is going on around you.The following day I was re-reading a book by John Kalench, and came across a passage in which he defined his why - and I was suddenly able to define my TRUE REASON. In fact I could define FIVE TRUE REASONS.
So here goes, the headings are John Kalench's , although not in the same order, but the words are mine
1. Creativity
I love being creative and I love expressing that creativity. Expressing that creativity is the key to my own personal growth, and I love encouraging others to empower themselves. When I allow my creativity to flow I free my soul, and express my true self in the world. When I stifle that creativity I am no longer true to myself. I love making something out of nothing. I love problem solving, and I love helping others overcome their own challenges, not by providing my solutions, but by helping them find and implement their own solutions.
2. Recognition / Acknowledgement
I love recognition, receiving it, but mostly giving it. When I receive recognition I know that I am actually making a difference in other peoples lives, that what I am doing is worthwhile. Nothing gives me more satisfaction than to give someone recognition for a job well done. Often you can almost see them grow in stature, self confidence and self esteem as a result.
3.Trust
Honesty, Integrity, Transparency, Loyalty, Friendship
John Kalench placed some of the above under the heading of Trust - I've added a couple more myself.
If you want someone to be completely honest with you - they have to trust you
If you want someone to be completely open with you - they have to trust you
The same applies to all the other qualities above.
If you want someone to trust you, you have to trust them.
It's a risk, but in my view a risk worth taking.
If you want loyalty and friendship, first you have to be a loyal friend
As John Kalench wrote : Only in relationships where everyone is trusting of one another is the mind free to create.
4. Contribution
I want to make a difference in peoples lives. A BIG difference in a lot of peoples lives.
5. Money
Perhaps there are some people who, like John Kalench, would put money at the top of the list. I include it, because in this day and age it is virtually impossible to achieve anything without it. But when is enough, enough ? For me money is simply an energy, a tool which enables me to operate here on this planet.
I firmly believe that if I allow my creativity to flow, recognise and reward all those who share my passion, and help them build their dreams, if I build honest, trusting, open relationships with these people, and focus on making a contribution, rather than on my own survival, then I will always have enough to meet my needs. For me that is true abundance.
Just after the death of Howard Hughes, the millionaire, someone asked, "How much did he leave ?" The reply ? "All of it !!"
So, there you have it my FIVE TRUE REASONS ....
Now to restate my goals, and my commitments for the next 90 days.
The company has changed - the True Reasons haven't
I've often heard it said that we need to have a need or a desire, a powerful reason to keep us going when the going gets tough.
But he used a different expression - he called it a TRUE REASON.
Now that set me thinking because I've always had difficulty defining my "Why" - sure I could come up with vague ideas like "I want to make a difference, or I'd like to help people start their own business, but try as I might I simply couldn't hit the nail on the head. I could say I wanted a new car, or a home nearer the sea [our favourite beach is just 2 miles away ], my own transport museum , a huge model railway, but these were all "nice to haves", they weren't burning desires. I couldn't come up with a real personal desire, the thing that keeps you focused no matter what is going on around you.The following day I was re-reading a book by John Kalench, and came across a passage in which he defined his why - and I was suddenly able to define my TRUE REASON. In fact I could define FIVE TRUE REASONS.
So here goes, the headings are John Kalench's , although not in the same order, but the words are mine
1. Creativity
I love being creative and I love expressing that creativity. Expressing that creativity is the key to my own personal growth, and I love encouraging others to empower themselves. When I allow my creativity to flow I free my soul, and express my true self in the world. When I stifle that creativity I am no longer true to myself. I love making something out of nothing. I love problem solving, and I love helping others overcome their own challenges, not by providing my solutions, but by helping them find and implement their own solutions.
2. Recognition / Acknowledgement
I love recognition, receiving it, but mostly giving it. When I receive recognition I know that I am actually making a difference in other peoples lives, that what I am doing is worthwhile. Nothing gives me more satisfaction than to give someone recognition for a job well done. Often you can almost see them grow in stature, self confidence and self esteem as a result.
3.Trust
Honesty, Integrity, Transparency, Loyalty, Friendship
John Kalench placed some of the above under the heading of Trust - I've added a couple more myself.
If you want someone to be completely honest with you - they have to trust you
If you want someone to be completely open with you - they have to trust you
The same applies to all the other qualities above.
If you want someone to trust you, you have to trust them.
It's a risk, but in my view a risk worth taking.
If you want loyalty and friendship, first you have to be a loyal friend
As John Kalench wrote : Only in relationships where everyone is trusting of one another is the mind free to create.
4. Contribution
I want to make a difference in peoples lives. A BIG difference in a lot of peoples lives.
5. Money
Perhaps there are some people who, like John Kalench, would put money at the top of the list. I include it, because in this day and age it is virtually impossible to achieve anything without it. But when is enough, enough ? For me money is simply an energy, a tool which enables me to operate here on this planet.
I firmly believe that if I allow my creativity to flow, recognise and reward all those who share my passion, and help them build their dreams, if I build honest, trusting, open relationships with these people, and focus on making a contribution, rather than on my own survival, then I will always have enough to meet my needs. For me that is true abundance.
Just after the death of Howard Hughes, the millionaire, someone asked, "How much did he leave ?" The reply ? "All of it !!"
So, there you have it my FIVE TRUE REASONS ....
Now to restate my goals, and my commitments for the next 90 days.
The company has changed - the True Reasons haven't
Tuesday, 12 February 2013
Now I'm 65 !!
So there we have it ! 65 today ! The next stage of my journey begins !!
Fifty years ago
today, Jet Harris and Tony Meehan topped the charts with “Diamonds” My mum and dad presented me with a Dansette
record player, which would only play 33 r.p.m. L.P.’s and 45 r.p.m and 78
r.p.m. singles. Unbelievably it cost my dad more than a full-time weeks wages
!! Today we can buy a CD system for less than a day at minimum wage. How times change !
But, having said that, the trusty Dansette served me well for nearly fifteen years. Today's bargain mini-hifi's barely last beyond the guarantee period.
A few months later The Beatles, and the Mersey sound, would change the face of the U.K. music charts forever. Each week my dad would come home with a selection of last years records from a local electrical store. Among them was a song by Cliff Richard ...
The Young Ones shouldn't be afraid
To live, love, while the flame is strong
Cos , we may not be the Young Ones very long ...
Prophetic words. Seems to me that the angry young men of the nineteen-sixties, became the grumpy old men of the twenty-teens. Looking back, nostalgia certainly isn't what it used to be.
The following year Harold Wilson made his "white heat of technology speech, and I started work in a bank. Like many of my fellow "baby-boomers" leaving school that year I had a choice of careers, and job opportunities. The big selling point of the job with the bank was that if I kept my nose clean, worked hard, and passed all my exams, I could be earning £1000.00 a year. Yes, you read it right, One thousand pounds a year !! Like I said, times have changed.
By 1969 the bank was looking to replace it's mechanical accounting systems with a computer. To everyone's amazement (including mine) I passed an aptitude test, and joined an elite band of analyst/programmers working on an I.B.M. 360 / 40 , and so began my love / hate relationship with computers and technology which has persisted all my working life.
The following year Harold Wilson made his "white heat of technology speech, and I started work in a bank. Like many of my fellow "baby-boomers" leaving school that year I had a choice of careers, and job opportunities. The big selling point of the job with the bank was that if I kept my nose clean, worked hard, and passed all my exams, I could be earning £1000.00 a year. Yes, you read it right, One thousand pounds a year !! Like I said, times have changed.
By 1969 the bank was looking to replace it's mechanical accounting systems with a computer. To everyone's amazement (including mine) I passed an aptitude test, and joined an elite band of analyst/programmers working on an I.B.M. 360 / 40 , and so began my love / hate relationship with computers and technology which has persisted all my working life.
Now that brings back memories ! With decimalization fast approaching , programmers like myself were at a premium, and I was headhunted to work for a mail-order company with a 50% increase in salary, and as I was getting married that year, it was an offer I couldn't refuse ! A year later with the decimalization changes complete, the bubble burst, and programmers were ten penny. I changed careers to accountancy, where I spent the next forty years.
Technology promised so much, we were told that we could look forward to full employment, shorter working hours, increased leisure time, as the computers took over much of the mundane drudgery of our working lives. Well, technology has certainly changed our lives, not just the way we work, but the way we play and socialize. It has helped fuel the "take, make, break, throw away" cycle of cyclical consumption , which in turn has driven our boom and bust economy of the past forty years.
Seems to me that technology promised to take us to San Jose, but finished up taking us to San Quentin. Mobile telecomunications can connect us instantly to anyone, anywhere in the world - providing we can get a signal ! We have become so dependent on this technology that a new word has been coined ... nomophobia "the fear of being out of mobile phone contact" - yes, seriously ! http://tinyurl.com/bunk6je
Computers too have changed out of all recognition - compare the latest technology with that I.B.M 360/40 from 1970. As an American author friend of ours wrote in his latest book "the world's new technologies have placed more information at the fingertips of a 15-year old today than that to which the President of the United States had a few years ago." For me the snag has been that the more powerful the devices are the smaller they get.Miniaturisation has become almost an obsession. What a shame they haven't found a way to miniaturize my fingers :-)
Technology has revolutionized every aspect of our lives. And that is just one of the things that have changed, ever more rapidly it seems, over the past fify years. We live in an information age. But as Einstein wrote - "Information is not knowledge" To become knowledge - information must be combined with experience - and that is something we "silver surfers" can offer - life experience.
We've lived through the immediate post-war austerity years of the 1950's, through the Swinging Sixties, the inflation of the 1970's, the Thatcher years of the 1980's, the boom and bust years of the 1990's, and the economic crisis of the 2000's, and, it seems, we are back again in the austerity years, facing the threat of a triple dip recession. We've seen the cycle go full circle - and we have a lot to share.
But we "baby-boomers" can learn too from the children of the Eighties and Nineties.
I'm going to close this post with a quote from David McNally ...
Mitakuye Oyasin
Mike Pendragon
Technology promised so much, we were told that we could look forward to full employment, shorter working hours, increased leisure time, as the computers took over much of the mundane drudgery of our working lives. Well, technology has certainly changed our lives, not just the way we work, but the way we play and socialize. It has helped fuel the "take, make, break, throw away" cycle of cyclical consumption , which in turn has driven our boom and bust economy of the past forty years.
Seems to me that technology promised to take us to San Jose, but finished up taking us to San Quentin. Mobile telecomunications can connect us instantly to anyone, anywhere in the world - providing we can get a signal ! We have become so dependent on this technology that a new word has been coined ... nomophobia "the fear of being out of mobile phone contact" - yes, seriously ! http://tinyurl.com/bunk6je
Computers too have changed out of all recognition - compare the latest technology with that I.B.M 360/40 from 1970. As an American author friend of ours wrote in his latest book "the world's new technologies have placed more information at the fingertips of a 15-year old today than that to which the President of the United States had a few years ago." For me the snag has been that the more powerful the devices are the smaller they get.Miniaturisation has become almost an obsession. What a shame they haven't found a way to miniaturize my fingers :-)
Technology has revolutionized every aspect of our lives. And that is just one of the things that have changed, ever more rapidly it seems, over the past fify years. We live in an information age. But as Einstein wrote - "Information is not knowledge" To become knowledge - information must be combined with experience - and that is something we "silver surfers" can offer - life experience.
We've lived through the immediate post-war austerity years of the 1950's, through the Swinging Sixties, the inflation of the 1970's, the Thatcher years of the 1980's, the boom and bust years of the 1990's, and the economic crisis of the 2000's, and, it seems, we are back again in the austerity years, facing the threat of a triple dip recession. We've seen the cycle go full circle - and we have a lot to share.
But we "baby-boomers" can learn too from the children of the Eighties and Nineties.
I'm going to close this post with a quote from David McNally ...
In my next post I'm going to look at the reason - the true reason - why I have started out on this journey ...
Mitakuye Oyasin
Mike Pendragon
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